Digital Marketing & Website/Search Engine Optimisation
The Holy Grail of internet marketing is, without a shadow of a doubt the placement of your site on search engines and, let's face it, we are talking about Google. If this is something that has piqued your interest recently you will be very aware of the thousands of pages, yes, thousands, all spouting information, advice and recommendations of what to do and what not to do. If we were to read and digest all of them we would be highly informed and extremely confused by the sheer weight of contradictory facts and claims from experts, genuine or otherwise.
Everyone wants to be No1 in Google. I have attended briefing meetings where that was actually a stipulation. The client insisted that they be top of the searches for accountants. I asked what search term he was thinking of using. He suggested I could research and get back to advice him on that. I told him no research was needed.
There are ten search results on Google's pages. There are something like 4,000 registered tax consultancies in South East England. There are well over 100 employment agencies in the same area with specialist accountancy departments. The larger account firms have specialist marketing teams permanently employed in the duty of increasing their business profile. The agencies unfairly dominate the searches not to mention the likes of Yell, the digital yellow pages. No matter how good your SEO consultant is, he or she will have more random chance of winning the lottery than they would of getting to the top of anything other than a niche search phrase without full time surveillance, adjusting and backup PR. That costs big money.
On the other hand, if you make tartan sombreros we can guarantee you number one status within a couple of months.
In a nutshell there are things you can do if you allow your aspirations to reside on this planet.
We can prepare your site for SEO by ensuring it's SEO rating is high. This will guarantee you results but it will guarantee that your site is completely compliant with all legal methods called White Hat Methods. Black Hat Methods are 'cheats' which are punished in the ratings when discovered by Google. This is a one-off fee and would be an included feature of any contractual agreement.
Once that is in place we can leave it and hope the bots do their job and that we have set the right search terms and key phrases to comply with Google's algorithm recommendations or we can help it along by entering into an annual retainer contract where we spend an agreed number of hours per month on monitoring your results and comparing them to your immediate specified competitors.
If the contractually agreed hours are sufficient we can also organise back links with relevant and pertinent sites together with relevant and appropriate copy written to feature in complimentary sites.
Give us a call if you would like to discuss your options and see what we can achieve on your behalf.
There are things you should always do on your website:
Things you should never do:
These lists can go on and on but these are the main mistakes people make.