I'm sure you'll all agree, 2020 was a challenging year for businesses the world over. Closure, furlough, lockdown, Tiers – I for one am hugely looking forward to 2021! And what better way to start the New Year than with renewed excitement and vigour and a digital presence that matches?
Whether you’ve continued to trade as normal, or have had to temporarily close your doors, a re-launch can be a great way to build excitement and anticipation about your business in the coming months, and help you to stand out in the crowd for all the right reasons. Here are our top re-launch tips:
- Imagery – Even if you’ve only got a couple of hours to invest in a quick refresh, a great way of achieving this can be to create some snazzy new imagery using a tool like Canva. They’ve got royalty free images you can use as part of their free plan, plus video clips, animated graphics and stickers and you can use to create content for any platform or purpose, from business cards to email headers, and from Facebook images to A4 documents. Within the space of a few hours, you could have some eye-catching and professional imagery ready to use in your business in 2021 and beyond.
- Content – Does the content on your website reflect you and your business? Are you answering people’s questions and providing useful answers that could help them decide why they should purchase from you rather than a competitor? If you’ve got a few hours to invest in revisiting and refreshing your content, it’s well worth the effort! Perhaps you could also create some new blog articles in advance, so that your business blog can start the year off with a bang, full of useful and relevant content for your website visitors.
- Social Media Profiles – Yes, you may have been religiously posting to your social media pages for the last year, but when was the last time you actually clicked in to your business ‘profile’ and double checked that was up to date? Does it accurately reflect you and the products/services you offer? If not, it’s time for a re-think!
- LinkedIn – As with ALL your other social media platforms, it’s really easy to just set up LinkedIn and then worry about responding to enquiries and commenting on interesting posts. But when was the last time you checked your skills and bio? Here’s a useful blog that could make yours really stand out.
- Your website – particularly your services page and price list – Have your prices changed this year? If so, does your website reflect these changes? If you haven’t increased your prices, it’s worth considering whether now would be an appropriate time to do so; your time and effort are precious resources so you need to ensure that you are appropriately financially compensated for them. Why not take a look at the industry average and review your rates to ensure that you aren’t underselling yourself?
- Time to upskill? If everything on your website and social media pages is correct and enquiries are thin on the ground, why not spend some time upskilling? There are plenty of really great free courses out there that could help you further develop your skills, for your benefit and for your customers, and also help give you that extra edge when mentioned on your social media profiles or website. Take a look at Future Learn - or another free course provider for inspiration.
- Time to pivot? Once you’ve further developed your skills (or refreshed them), is it time to consider a slight change of direction in your business? Your customers and competitors are constantly growing and developing, and embracing positive change in your business could be a great way to stay relevant and competitive.
A re-launch doesn’t have to involve a complete identity makeover and re-branding. Simple and cost-effective changes can help you revamp your business for a successful and productive 2021.
Good luck everyone!