As you may have noticed, we have recently refreshed the CCP logo, moving from ‘CC Professional Secretarial Services’ to ‘CC Professional Business Support’. Although this may seem like a fairly small change, the decision to do this took many months of careful consideration about what was best for the business, and was therefore not an overnight decision that was taken lightly.
Why did we change our name?
One of the key reasons we decided to alter our name was due to the ever increasing range of services that we have been able to offer our customers as the business has grown. Anyone working within the EA/PA/VA field will know that the support we provide covers a huge range of tasks, from typical remote PA support right through to to Social Media support and Web Design / SEO / PPC management. However, from experience, not all business owners understand the breadth of knowledge and experience that we can offer. The term ‘Business Support’, however, helps to make the idea of all-round, far-reaching assistance clearer to our target audience of small business owners.
Here's some advice if you're considering a rebrand too!
Luckily for us, our website name and general business identity (CC Professional) haven’t changed. This means that our brand is still recognisable to new and existing customers – a brand that we have worked hard to ensure is associated with exceptional quality, clear and open communication and efficient working practices. This is definitely something that I suggest you consider if you are thinking of a complete rebrand, as you do risk losing the positive connotations that customers have come to associate with your specific business if you completely change your name. You may also find that it takes quite a while for you to generate traffic to your new URL (if you decide on a brand overhaul), so that is another factor to consider if you rely heavily on your website for new business leads. One further word of advice – if you do decide on a brand new website, brand new URL, etc. don’t forget to set up a permanent redirect from your old web address to your new web address using Google Webmaster Tools – this should help to prevent you from losing too much traffic whilst your new site is in its infancy.
Think about the consequences ...
So whether you are going for a new logo or a complete brand re-boot, think carefully about the potential effect that any change could have on your business prior to calling your graphic designer and purchasing a new web address. Perhaps, in the short term, some minor updates to your website could refresh the look and feel of your brand?
Whatever you decide, good luck!