Effective marketing is the key to standing out and thriving in the competitive world of small UK businesses. But what channels can you use to market your business to new and existing customers and grow your business?
Social Media Sorcery – It’s essential to understand who your customer is, where they live, what they do and what they like so that you can reach out to them on the appropriate social media platforms. Do your customers use Facebook? There’s no point posting to TikTok unless you want to build an audience there. If you’ve limited time and budget, you need to be tactical and strategic with your work. So think carefully about the proper social channels to post on and the time of day that works best for your audience (for example, posting after 6 PM if they are likely to work full time so that you can reach them when they are browsing the internet at the end of the day). In addition, you can pre-schedule content using a social media scheduling tool – like Buffer or Hootsuite. This can help it seem like the lights are on in your business when no one is at home, maintaining a digital presence even when you are swamped with work!
Content Creation Charms - Blogging can be a great way to reach new, potential customers online by writing relevant, interesting and valuable content. Not sure what to write? Why not type in the name of your product or service into a tool like ‘Answer the Public’ – a keyword research tool that lists questions people are typing into the search engines about topics you know about? Once you’ve written a blog, you can use this as inspiration for social media posts and create a video out of it with a free video-generation tool like Lumen5, creating further content for your social channels and website. It’s a win-win!
Email Marketing Enchantment - Email marketing remains a powerful tool for small businesses, with one of the highest returns on marketing investment of all the digital channels. Many email marketing platforms (like Mailchimp, Active Campaign and Hubspot) make it incredibly easy to design visually appealing newsletters, create simple email marketing automation like ‘dropped cart’ reminder sequences, or sign-up offers that send out discount codes to new subscribers. These are simple, effective and run forever (or until you need to change them!).
Analytics Alchemy - Remember, when it comes to Digital Marketing, it’s worth keeping an eye on the data it generates (for example, the number of clicks, likes and shares on social media, and the open rates and click-through rates on email marketing) to see what is working well, and what could be improved. It’s not worth investing time and effort into channels that aren’t working for you, so work smarter and keep an eye on those statistics to check that things are going as expected!
Though it may seem like a spooky dark art, digital marketing isn’t a mysterious, magical entity. Anyone can do it! You must invest time and effort into carrying out these activities yourself or bringing in a remote-working business professional to assist. Good luck!
Social Media Sorcery – It’s essential to understand who your customer is, where they live, what they do and what they like so that you can reach out to them on the appropriate social media platforms. Do your customers use Facebook? There’s no point posting to TikTok unless you want to build an audience there. If you’ve limited time and budget, you need to be tactical and strategic with your work. So think carefully about the proper social channels to post on and the time of day that works best for your audience (for example, posting after 6 PM if they are likely to work full time so that you can reach them when they are browsing the internet at the end of the day). In addition, you can pre-schedule content using a social media scheduling tool – like Buffer or Hootsuite. This can help it seem like the lights are on in your business when no one is at home, maintaining a digital presence even when you are swamped with work!
Content Creation Charms - Blogging can be a great way to reach new, potential customers online by writing relevant, interesting and valuable content. Not sure what to write? Why not type in the name of your product or service into a tool like ‘Answer the Public’ – a keyword research tool that lists questions people are typing into the search engines about topics you know about? Once you’ve written a blog, you can use this as inspiration for social media posts and create a video out of it with a free video-generation tool like Lumen5, creating further content for your social channels and website. It’s a win-win!
Email Marketing Enchantment - Email marketing remains a powerful tool for small businesses, with one of the highest returns on marketing investment of all the digital channels. Many email marketing platforms (like Mailchimp, Active Campaign and Hubspot) make it incredibly easy to design visually appealing newsletters, create simple email marketing automation like ‘dropped cart’ reminder sequences, or sign-up offers that send out discount codes to new subscribers. These are simple, effective and run forever (or until you need to change them!).
Analytics Alchemy - Remember, when it comes to Digital Marketing, it’s worth keeping an eye on the data it generates (for example, the number of clicks, likes and shares on social media, and the open rates and click-through rates on email marketing) to see what is working well, and what could be improved. It’s not worth investing time and effort into channels that aren’t working for you, so work smarter and keep an eye on those statistics to check that things are going as expected!
Though it may seem like a spooky dark art, digital marketing isn’t a mysterious, magical entity. Anyone can do it! You must invest time and effort into carrying out these activities yourself or bringing in a remote-working business professional to assist. Good luck!
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