If you have a business in the modern world, then chances are you have a website. Your website is likely to be the first port of call for anyone looking for information on the products or services you offer - it's your digital shop window, so it needs to be well-designed and informative, with clear calls to action. So far, so good. But a website that's merely a brochure for your business is missing a trick. A blog can be a really effective way of adding value to your website, and can also drive traffic of new potential customers to it!
Blogging can bring your Website alive!
Blogging allows you to show off your expertise and share your knowledge with potential and existing customers alike. It also demonstrates that your business is up-to-date and active - a key consideration for anyone looking to buy products or services in today's fast-paced world. By providing helpful, informative articles on your blog, you can turn your website from a rather static affair into a lively hub of activity, giving people a reason to keep coming back for more.
Keep your Website visible and optimised
What's more, if you make sure that each blog post is optimised for search engines (including using relevant keywords and phrases), you could see your website climbing up the search engine rankings. This in turn will help you to attract even more visitors, as people searching for information on the internet are more likely to find your site if it’s near the top of the search engine results pages. A tool like 'Answer the Public' - - can help you to find out what real people are asking about the products and services that you provide, so that you can get out there and answer them!
You're worth it!
Of course, all of this takes time and effort - but your business is worth it! A well-written blog can really make a difference to your business website, and help you to achieve your goals.
So, if you're thinking of starting a blog for your business website, go for it!