All businesses CAN go online ...
Yes, there are many businesses out there who just can’t operate online in the same way as they can in real life: hairdressers, massage therapists, medical aesthetic practitioners, etc. just can’t deliver their face-to-face services through a phone or computer screen. However, they can communicate about temporary closures and interact with their customers online, helping to maintain their business-customer bond and ensure, when their premises do reopen again, that their customers are the the first to know and the first through the door! Social Media platforms can be great at this, as can a chatbot on your website to give people the option to contact you quickly and simply.
Add a digital income stream
Another way you can grow your digital presence is to add a further digital income stream to your business. Could you sell products relating to your business through an online shop? If you are a hairdresser, you could sell great quality hair products. If you are a massage therapist, you could sell crystals and essential oils to help boost relaxation from home. There are a huge number of products out there that you could consider buying from an industry-specific wholesaler.
However, if you’re concerned about the outlay for physical products, why not consider affiliate marketing? This is where you can link through to quality products from your own website (from brands as diverse as M&S to Currys PC World) and receive a commission if one of the ‘leads’ you send from your website makes a purchase within a certain period of time. With affiliate marketing, the fulfilment for the products is managed by the retailer themselves, so all you have to do is advertise the products on your website and link through to their website, making it a quick and simple option for people wanting to add a second income stream to their website. If you are interested in learning more about Affiliate Marketing, why not take a look at AWin (previously Affiliate Window) - - to learn more.
A Need for Speed!
Ensuring that your website is as fast-loading as possible, error free and provides useful and engaging content is also essential if you want your website to continue to serve your business successfully – don’t forget that we can carry out website audits for you to flag up any potential issues and help you identify key changes that could be useful in helping to maintain (and grow!) your digital presence.
Get in touch with us if you’d like to find out more about our Digital Audits! We can also help you with many other aspects of your online business, so don’t hesitate to contact us if you’d like more information.
Good luck everyone!