“Adding humour to your social media strategy can be a great way to get people’s attention. If you appeal to your audience emotionally, you’ll have a much better chance that they will further engage with your brand or product. Doing so will help your customers remember you, share your content and have a better understanding of what you stand for. Finally, an emotional appeal differentiates you from the millions of other companies out there bombarding their social channels with nothing but self-promotion.”
Article by Jason Miller for The Social Media Examiner: http://www.socialmediaexaminer.com/5-tips-for-using-humor-in-your-social-media-activities/
Funny images aren’t the only way to engage with customers, though it is important to remember that posts with images do have a significantly higher engagement rate than posts without them: Social Media Marketing guru Corey Eridon states that ‘photos on Facebook posts generate higher engagement, resulting in (on average) 53% more likes, and 104% more comments than posts without pictures’ http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic.
Funny articles are also popular with a Social Media Audience – how many times have you seen a funny, topical article from a site like ‘The Poke’ (http://www.thepoke.co.uk/) appear in your newsfeed on Facebook or Twitter? These light-hearted articles don’t necessarily have to be related to your field of business – just the fact that you are sharing something that you find amusing with your Business followers can help to ‘humanise’ your brand every now and then, making you appear more approachable. Of course, when it comes to humorous pictures and articles, it is always important to consider the thoughts and feelings of your audience – perhaps a highly controversial or emotive image or article isn’t the best way to go! Yes, it might make people talk about your business, but not necessarily in a good way! I am not the biggest fan of the ‘any publicity is good publicity’ motto, but then that’s just me!
With this blog, I’m not trying to suggest that every Social Media post that you make from now on should be hilarious – that really does sound exhausting! Too much humour, and you also risk your business becoming a bit of a ‘joke’ itself (something that I can only imagine is beneficial to professional clowns, joke shops and comedians). I recommend ‘mixing it up’ a little – have a few posts about the products and services you offer, a few interesting and relevant articles from your field of work that give the impression you are a ‘knowledge leader’ in your field, and a few ‘funnies’ every now and then to lighten the mood. I think that combination works well to give you a well-rounded Social Media Marketing Strategy – a strategy that really works to engage with your audience, hopefully converting more ‘followers’ into ‘customers’!
Wishing you and yours a very merry Christmas and a Happy New Year!