So why are testimonials so valuable? And why should you be encouraging your customers to create them?
Here are several reasons:
They’re credible – coming from an unbiased third party, potential customers are more likely to trust what they say than if it comes directly from you.
They’re current – unlike other marketing collateral such as brochures or case studies, user-generated content is generally created soon after the customer has had their experience, so it’s relevant and up-to-date.
They can be personalised – each testimonial will be different, giving potential customers a more rounded view of your product/service.
They’re cost effective – you don’t have to spend any money to get them!
It can be difficult to ask customers for testimonials, but many customers are actually happy to share these!
You could always ask for them to write 50 words, or share a picture of a products you provided ‘in situ’, or create a quick video – anything that is quick and simple for them, but also beneficial for potential customers looking for impartial advice about the products/services you deliver.
So why not ‘bite the bullet’ and ask some of your happy customers for a testimonial today? It could really help to promote your business more effectively!