Any business owner understands the value of maintaining communication with their existing and past clients. Marketing books and business coaches stress that it takes five times the effort to attract a new customer, than to gain further business from an existing or past client.
Individuals who have previously purchased your goods or services have already established a synergy with you. If you deliver on your promises and meet their expectations, they will be open to hearing from you again, especially if your message provides added value.
It is impossible to remember all the important details about each and every customer. This is where a good CRM system can really come into play. Rather than an uninspiring spreadsheet of your customer’s contact details, or a list of Outlook or Google Contacts, an effective CRM will allow you to gather information and use it to improve your communications.
With the facility to categorise your contacts, you can deliver targeted marketing campaigns to those for whom your service will be of most interest. By tracking client preferences - including when a purchase was made and what was purchased - you can gain valuable information that enables relevant cross- and up-selling. By keeping notes on your communication with the customer, you and everyone else in your company can track progress and develop the customer relationship.
It all sounds great, so why isn’t every business passionate about their CRM?!
It’s a question of time! Even those business owners who purchase a CRM database don’t manage to get it properly up and running. In order for it to start working for you, you need to put a lot of work into it! The majority simply lack the time and motivation - let’s face it, there always seem to be greater priorities than inputting data, categorising information, setting up email marketing campaigns and getting to grips with the available functions.
If you can see the potential that a good CRM system could offer your business, but lack the time to make it work, the services of a Virtual Assistant could prove incredibly valuable. A Virtual Assistant can be tasked with putting in the groundwork involved to set up your database. From researching and inputting customer data, to understanding how that data can be used to full effect, a Virtual Assistant can help you to develop a really effective marketing tool.
After the initial setup is complete, ask your Virtual Assistant to set aside time to regularly update the system. This will ensure that your CRM database remains full of current information, which you can utilise for the benefit of your business.
If you’d like the support of an experienced VA to build on existing and past customer relations and boost your sales, please call 07931 783395 or email us at firstname.lastname@example.org.