If you are a Social Media sceptic with no presence on sites like Facebook and Twitter, I strongly advise you to reconsider. Cooper Smith (@CooperASmith), a Retail and Commerce Analyst writing for Business Insider UK states that ‘Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels’ (http://uk.businessinsider.com/social-commerce-2015-report-2015-6). With millions of British people – including many of your potential customers – logging on to Social Media sites every day, you really are missing out on your target demographic of potential customers if you aren’t reaching out to them with a Social Media Marketing Strategy.
There are a number of benefits to having Business Social Media Pages. Firstly, it gives your customers another convenient line of contact if they have any questions or comments about your products or services. People who work full-time may find it difficult to contact you with enquiries during your standard opening hours, but Social Media accounts give customers the power to contact you easily during a tea or lunch break when they are ‘checking in’ with their own accounts.
Another benefit can clearly be seen when you are trying to connect with new customers, as the Search function on Social Media Sites can really help you to carefully target your ideal customer demographic. If you want to reach out to Local Businesses, search for local business groups and request to join or follow them. If you are searching for a very specific demographic (i.e. a specific gender, age, income or employment status), the paid-for advertising feature available on many Social Media sites may be of more use to you, as Social Media sites tend to hold more personal information on individuals than other sites offering Paid-for advertising. But once you’ve connected, don’t rest on your laurels! The key to a successful Social Media Marketing Campaign is to engage with your new professional contacts. You need to remain ‘top of mind’ in order for them to choose your Business over a competitor, and for that, you need to post regular and interesting content on your Social Media accounts – a good mixture of relevant articles from other sources, posts designed to ‘humanise’ your brand (i.e. pictures of what you are doing today, staff birthdays, etc.), and posts about Special Offers or upcoming events works very well to keep your audience interested in your Business newsfeed.
Having a number of active Business Social Media accounts can also help your Business to rank more highly with the Search Engine Results Pages (Google, Bing, Yahoo, etc.). This is because links from Social Media accounts with ‘good’, trusted reputations can add value to the website that your Social Media pages link through to. The higher your ‘Social Reputation’, the more highly you are regarded by the Search Engine Results Pages, and over time, through an active and engaging Social Media Marketing Strategy, it is likely that you will see your position in the Search Results climb.
I understand that not everyone has the time to put into running and maintaining an engaging Social Media Marketing Strategy for their Business, but don’t let that stop you. CCProfessional Secretarial Services offer assistance with Social Media content and scheduling, as well as Blogging and Copy Editing, so that you too can benefit from increased sales and referrals without having to take time out of your already busy working day. If you are interested, please don’t hesitate to call us on 07931 783395.