Top Tips - How to Promote your Blog ...

Do you have a business Blog? If you spend valuable working hours writing and editing your business blogs, then they deserve to be seen by your existing and potential customers. These articles can help keep you and your business ‘top of mind’, reminding people of your high-quality services on a relatively regular basis (perhaps once or twice a month, or more than that if you are a prolific writer!), and can convey your expertise and set you apart as a knowledge leader in your industry – someone that people can trust for professional advice and support.
 
So here are my top tips for getting your blog seen:

1. Create content on social media that acts as ‘breadcrumbs’, leading back to your full blog: Why not create some little snippets of your full blog and share them on social media, encouraging people back to your website to ‘read more’? These breadcrumbs, unlike the ones in Hansel and Gretel, can work successfully (rather than being eaten by virtual birds), at piquing attention in your followers and friends and inspire them to finish reading the whole blog.  For example, if I’d written a blog on productivity tools, I could say something like “Want to work more effectively today? I use a range of tried-and-tested tools that help me work more productively – find out more in my latest blog [Insert blog URL]”. You can write multiple ‘breadcrumb’ posts for each blog, accompanied by an eye-catching image, and make the most out of every post you write as valuable social media content.

 

1. Write about what people are actually searching for: It’s easy to just write something that you think people will be interested in, but it’s difficult to know exactly what they actually are interested in.  A tool like https://answerthepublic.com/ can really help you work out what people are actually interested in finding out more about when it comes to a specific topic and can help you answer real questions that real potential customers could be asking.  Once you’ve found your question, make sure to optimise your blog for this keyword phrase, incorporating it into the URL, the blog title, the content, as the Alt-tag for one image on the page and in the meta-description (or ‘snippet’) for the article.

 

1. Why not make your blog into a video? There is a fabulous free tool you can use, called https://lumen5.com/dashboard/ which allows you to create eye catching videos (with text and music) simply by copy-and-pasting your blog into the tool. It’s quick and simple to do and allows you to create attractive visual content that can prove really engaging on Social Media.  We all know that video tends to be seen by more customers and followers on social media channels than plain text, so why not repurpose your blog into a more visual format and share across all of your channels?

 
These three tips are simple ways to boost the visibility of your blog online, helping you to really make the most of the time and effort you have put into writing your articles. It can make a positive difference and doesn’t take a huge amount of additional time to do, so why not give it a try today?